TENGA — An Innovative Pleasure Brand from Japan

TENGA is a Japanese pleasure brand founded in 2005 by Koichi Matsumoto.
A former car designer, Matsumoto combined his passion for industrial design with a strong belief in sexual equality, setting out to create a masturbation product that any man could use with ease and confidence. After more than 200 prototypes and refinements, the very first TENGA CUP series — featuring five distinct designs — was finally born.

TENGA knows that sex can be a taboo topic, and adult products often carry stigma. But TENGA believes masturbation is natural, healthy, and nothing to be ashamed of. Their products combine function with sleek design to break stereotypes — with the red TENGA CUP now an iconic symbol in the industry.

TENGA’s signature products include:

• CUP Series – Disposable, with a variety of internal textures. A classic bestseller with over 100 million units sold worldwide.
• FLIP Series – A revolutionary flip-open design with dual hinges, making it easy to clean and reuse — highly praised by users.
• EGG Series – Compact, egg-shaped strokers with soft textures and playful packaging — perfect for travel or as a fun gift.
• SPINNER Series – A squeezable soft cup that twists during use, adding dynamic stimulation and a new layer to solo pleasure.

TENGA also collaborates with medical experts to develop its HEALTHCARE line, aimed at promoting sexual wellness and education. Key products include the MEN’S TRAINING CUP series for stamina training and the MEN’S LOUPE, a compact sperm viewer — a bold fusion of pleasure and science. Through these innovations, TENGA goes beyond personal pleasure, working to break taboos and raise awareness about sexual health.

Today, TENGA products are sold in over 60 countries worldwide. The brand continues to support sex education, LGBTQ+ rights, and social initiatives — striving to create a more open, inclusive, and positive conversation around pleasure.